E-mail is not a platform for design
Zeldman writes about a topic that's near and dear (or near and toxic) to my heart: html e-mail.
When I say HTML mail still sucks, I don't mean it sucks because support for design in e-mail today is like support for standards in web browsers in 1998.I mean it sucks because nobody needs it. It impedes rather than aids communication.
E-mail was invented so people could quickly exchange text messages over fast or slow or really slow connections, using simple, non-processor-intensive applications on any computing platform, or using phones, or hand-held devices, or almost anything else that can display text and permits typing.
While I do agree with a lot of what he says in theory, in practice this post is pretty much a waste of space, a useless rant. Companies are still going to want to do html e-mail and I can explain the difficulties, obstacles and perfectly rational reasons not to use html e-mail until I'm blue in the face, but I'm still going to be asked to do it.
I wish we could all agree that html e-mail is an evil that will not go away and start thinking of real, workable solutions for not making it so utterly horrendous. And if a standards-compliance evangelist like Zeldman could get behind the idea of making e-mail clients standards-compliant, maybe we'd be a little bit closer to it. "Just don't use html e-mail" is not a solution.
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Comments
I have had to let people find out the hard way that html email sucks, because they didn't believe me, of course.
Posted by: Jane | 12:25PM, 06.11.07
And it's why I have my email set to plaintext.
> support for standards in web browsers in 1998.
And so I write newsletter HTML like it's 1998. Tablestablestables!
Posted by: Wil | 2:35PM, 06.11.07